Although departure lounge shopping is popular, the individual shops shopped at are a matter of taste. True, most men find it hard to resist a look in Dixons, few women can resist Boots and most people have at least a browse in the big duty free, but still; these still feel like a choice.
The exception, the shop that is virtually a public utility in airports, is of course WHSmith. For all classes, getting a few things here is more or less a legal requirement.
These are the items the MCs just can’t resist buying from the airport WHSmith:
Magazines
In most cases destined to be lightly read and left on the plane, although in some cases the magazine will be bought as a treat and kept to be read through the holiday. Keepers include: Vogue, Word, The Spectator, The New Statesman, Top Gear, Wallpaper.
Newspapers
Destined to be barely read. “What did you buy the Telegraph for, David? It’s too big to open, and the Mail’s free.”
Haribo
While sweets are unhealthy and therefore frowned upon by the MCs, the WHSmith plane shop is all about indulgence and suspension of the usual rules. Thus, a bag of sweets is acceptable – all the more so because it can be used to keep the kids quiet, and sweets still have a residual sense of a sort-of health benefit in that sucking them is supposed to stop one’s ears popping.
Water
Because drinking lots of water on flights is good for you, as everyone knows. However, as WHSmith annoyingly sells only the 1-litre, this means buying either one bottle and not having enough, or two and leaving one half-full on the plane. Tch.
Very large pack of chewing gum
Almost always mint, and bought for utilitarian and aesthetic reasons. Planes are stale, stinky places and the food on planes could leave even a grizzly bear wishing to refresh itself orally, so some breath-freshening will be in order. And anyway, those dinky pots are so pleasing.
Books
If they don’t have time to visit the proper bookshop, or if said proper shop doesn’t have the one they want. “You’d think Books Etc would have had bloody Stalingrad! I had to go back to Smiths!”
Mini fans
Knowing those moments of airport retail madness only too well, Smiths is adept at cunningly offering small gadgets that hold the promise of cool, poised, controlled travelling. And with a fan to keep you literally cool – well! Will be used several times on plane, then on beach until it runs out of batteries, and thereafter will see out its time being pushed further and further back in the kitchen Bits drawer.