Babies, even the most middle-class ones, aren’t known for their love of subtle, natural colours and authentic materials. So how can MC parents stop the reclaimed floorboards of their home from being deluged with psychedelic Fisher-Price plastic?
Help comes in the form of the Jojo Maman Bébé Treetop Friends baby playmat. Possibly the most MC baby playmat ever, it comes in a colour scheme that gives the MC baby just enough brightness without disturbing the tasteful tones prevailing in the rest of its home.
The playmat also provides a good first lesson in MC passions and pursuits. It features a British woodland, complete with owl, squirrel and songbird: none of the exotic creatures and outlandish settings – underwater worlds, safaris - seen in more tacky equivalents. There’s even a cuddly apple, getting the ‘eat local and seasonal’ message across without delay.
But its sound effects provide the icing on the MC cake. Squeeze the songbird and you get the kind of soundtrack you might hear in a spa: flowing water, real birdsong. Give the owl a push and you’ll hear a peal of resonant bells more suited to a Tibetan temple than a 0-12 months playmat. It’s a world away from the tinny tinkle of the usual baby toy: a huge relief for MC sensibilities.