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The Book

Out now at Amazon | Waterstones

Middle Class Handbook on Twitter
Chattering Class

10 pieces of chat for the price of 1

Continental meat sales are soaring

We just can’t get enough chorizo

While cider sales plummet

We blame the mildly annoying ice-in-the-pint-glass malarky

Could it be time for the shandy’s glorious revival?

Yes, @DaniBevins, it really could be

M&S new fashion range seems to be going down well

Phew, keen to get things back to normal ASAP

Great Gatsby themed everything

Enough art deco already

Pound shops thriving in MC areas

There’s still kudos in being a bargain hunter

Morrisons and Ocado going into business together

Ooh, Waitrose, watch out

Larders

We are so feeling the love

Citizens Advice urging ban on cold calling

And not before time!

WHSMith

Ridiculously horrible but basically the heart of today’s sad high street

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The Periodic Table of the Middle Class
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    FILE-GIVERS

     

    As the power of recommendation and distribution pass from mass media and shops to peer groups and file sharing, people who influence their mates have become extremely interesting to forward-thinking business. “File-giver” is the name sometimes given to the sort of person who sends you the new mp3s, jpegs, movies (a sub-group, “signposters” merely send the links). Vast amounts of time and money are spent working out ways of turning them into advocates for brands; in the future, some of them could become very rich.