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Chattering Class

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Yes we get it, it's lovely. But can we talk about something else now?

Online petitions

Please sign our online petition to have them banned

Zootopia

The new Frozen

Artisan marshmallows

Unconvincing

The word “artisan”

Overused

Discussing sourdough recipes

You buy it? Might as well wear a Burberry baseball cap

Getting the right shade of fake tan

“Just enough to stop my legs looking like something I dug up”

Travelling off-peak on rural branchline trains

Lovely

Pointless gadgets made by start-ups

Usually no better than Innovations catalogue stuff

Latest Comments
The Periodic Table of the Middle Class
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    FILE-GIVERS

     

    As the power of recommendation and distribution pass from mass media and shops to peer groups and file sharing, people who influence their mates have become extremely interesting to forward-thinking business. “File-giver” is the name sometimes given to the sort of person who sends you the new mp3s, jpegs, movies (a sub-group, “signposters” merely send the links). Vast amounts of time and money are spent working out ways of turning them into advocates for brands; in the future, some of them could become very rich.