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The Book

Out now at Amazon | Waterstones

Middle Class Handbook on Twitter
Chattering Class

Prince Harry

Even republicans approve, surely?

Microwaving tea

Recommended by scientists, apparently. Disgusting

No televised election debates

Disappointing; we were rather looking forward to May vs The Sturge

Broadchurch

Olivia Coleman = nailed-on Future National Treasure

Spring Bank holidays

Too close together! Very bad!

Bin-mageddon

“I queued for THREE BLOODY HOURS at B&Q for a new recycling bin! The entire town’s in CHAOS”

S-Town

To be listened to whole on a long journey for maximum effect

Using a proper paper map

Strangely satisfying

The “Flash” Flash ad

It’s back! Possibly the best ever singing dog in an advert ever

Crap tacos

Reheated, with too much chilli: middle-class kebabs, basically

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The Periodic Table of the Middle Class
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    « MC NEW YEAR'S EVE RULES | Main | Middle-Class Linguistic Monstrosity of the Year »
    Sunday
    Dec302012

    Middle-Class David and Goliath brand spat of the Year

    As word spread about drinks behemoth Diageo cheating anti-mass-market craft brewery BrewDog out of one of the BII Scotland Annual Awards, we knew this was the most perfect middle-class brand spat imaginable: BrewDog taking to their own blog to vent spleen about Diageo; the people who got the award instead, a bar in Falkirk, refusing to accept the trophy which had ‘BrewDog’ engraved on it; Diageo having to grovel. BrewDog is our spiritual winner here, but you need two brands to make a spat, so BrewDog shares our new award with the dastardly Diageo, whom neither BrewDog nor we have yet forgiven.

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