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Chattering Class

This week's fiddle-faddle

Babybel

Must be MC; they have a waxed jacket, says @heidistephens

Mini M&S 99p cheeses

Compelling

Personalised gifts

Always luggage, never towels. Distinction c/o @ohchrisburton

Cheese toasties

Need a more grown-up name, says @Gary_Bainbridge

America's "grilled cheese"

Not good enough. Implies there's no bread involved

Croque Anglaise

Possible winner from @Robins_Books

Supermarket pasta salads

Always, always rubbish

Andrex's "rollaphobia" campaign

No, we do NOT leave loads of rolls around the house!

Gladioli

Grand and colourful; very MC

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The Periodic Table of the Middle Class
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    « MC NEW YEAR'S EVE RULES | Main | Middle-Class Linguistic Monstrosity of the Year »
    Sunday
    Dec302012

    Middle-Class David and Goliath brand spat of the Year

    As word spread about drinks behemoth Diageo cheating anti-mass-market craft brewery BrewDog out of one of the BII Scotland Annual Awards, we knew this was the most perfect middle-class brand spat imaginable: BrewDog taking to their own blog to vent spleen about Diageo; the people who got the award instead, a bar in Falkirk, refusing to accept the trophy which had ‘BrewDog’ engraved on it; Diageo having to grovel. BrewDog is our spiritual winner here, but you need two brands to make a spat, so BrewDog shares our new award with the dastardly Diageo, whom neither BrewDog nor we have yet forgiven.

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