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The Book

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Chattering Class

TV shows on dieting

Ugh, enough now! Oh alright, just one more...

People leaning forward in train seats

Annoying and intrusive

Metcalfe's Skinny popcorn

Favourite niche snack about to go mainstream

Tax returns

Absolutely love sharing misery on Twitter

Books received for Christmas

No idea how/when to get through the stack

Doddle

Still not convinced it's a doddle

Dry January

Would be easier if people didn't stop talking about it

People who breathe really loudly in yoga and pilates classes

Do please shut up

Kale and spinach

Why do they come in such huge bags?

A newly filled fruit bowl

As satisfying as fresh bed sheets

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The Periodic Table of the Middle Class
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    « MC NEW YEAR'S EVE RULES | Main | Middle-Class Linguistic Monstrosity of the Year »
    Sunday
    Dec302012

    Middle-Class David and Goliath brand spat of the Year

    As word spread about drinks behemoth Diageo cheating anti-mass-market craft brewery BrewDog out of one of the BII Scotland Annual Awards, we knew this was the most perfect middle-class brand spat imaginable: BrewDog taking to their own blog to vent spleen about Diageo; the people who got the award instead, a bar in Falkirk, refusing to accept the trophy which had ‘BrewDog’ engraved on it; Diageo having to grovel. BrewDog is our spiritual winner here, but you need two brands to make a spat, so BrewDog shares our new award with the dastardly Diageo, whom neither BrewDog nor we have yet forgiven.

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