If there’s ever a choice to be made between a mini version of a normal item and a giant version of it, the middle classes will always go with the mini. We’re not comfortable with supersize things for the sake of it. Cadbury Giant Buttons are the exception to this rule, because they’re still essentially small, individual chocolates. We would not be OK with one single Enormous Button. And we are not happy with the giant Lindt Lindor chocolate ball that came onto the market before Christmas. It turned out not actually to be one big chocolate, just a container for a lot of normal-sized ones. So it’s both worrying and disappointing. General fail.