Visiting my local adult education/sports centre recently I noticed an ad for the kids club there, and as it looked fun, with lots of nice craft, cookery, sports activities and the like, I asked a friend if she had thought of taking her children there. “Oh no!” she said, horrified. “I don’t want to get rid of my kids.”
She went on to explain that kids clubs were for people who couldn’t be bothered to do nice things with their kids – and that because of this, such clubs were full of rough and badly-behaved children. However, when I later asked what she had done with her two children (ages 6 and 8) during the last half term, she told me in great detail about the “workshops” she had taken them to. There, she said, they had the opportunity to take part in all sorts of, er, craft, cookery and sports activities. The moral of the story is, if you want to attract middle-class kids, make your event sound purposeful and a bit like work. As we have observed before, British MCs are rarely comfortable with relaxation and leisure.