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The new Frozen

Artisan marshmallows


The word “artisan”


Discussing sourdough recipes

You buy it? Might as well wear a Burberry baseball cap

Getting the right shade of fake tan

“Just enough to stop my legs looking like something I dug up”

Travelling off-peak on rural branchline trains


Pointless gadgets made by start-ups

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The Periodic Table of the Middle Class
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    « CHATTERING CLASS: NEW YEAR MURMURINGS | Main | The Naughtily Riveting Award »

    Middle-Class Gratuitous Innovation of the Year

    There’s always one. An innovation too far. And this year it’s the incredibly pointless Guinness-flavoured Burt crisps. We can see how they arrived at this idea. Crisps and Guinness: a nice combination. But the whole point is that it’s nice to have crisps that complement the flavour of your drink. The MCs should be the market for these but we’re uncomfortable with them and unconvinced. We don’t want our crisps to taste of stout – and the jury is out on whether they actually do anyway. Isn’t the Guinness experience a combination of taste and texture? Could anyone really accurately describe what its flavour is? See, it raises more questions than it answers.

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