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Chattering Class

This week's fiddle-faddle

Babybel

Must be MC; they have a waxed jacket, says @heidistephens

Mini M&S 99p cheeses

Compelling

Personalised gifts

Always luggage, never towels. Distinction c/o @ohchrisburton

Cheese toasties

Need a more grown-up name, says @Gary_Bainbridge

America's "grilled cheese"

Not good enough. Implies there's no bread involved

Croque Anglaise

Possible winner from @Robins_Books

Supermarket pasta salads

Always, always rubbish

Andrex's "rollaphobia" campaign

No, we do NOT leave loads of rolls around the house!

Gladioli

Grand and colourful; very MC

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The Periodic Table of the Middle Class
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    « CHATTERING CLASS: NEW YEAR MURMURINGS | Main | The Naughtily Riveting Award »
    Thursday
    Jan032013

    Middle-Class Gratuitous Innovation of the Year

    There’s always one. An innovation too far. And this year it’s the incredibly pointless Guinness-flavoured Burt crisps. We can see how they arrived at this idea. Crisps and Guinness: a nice combination. But the whole point is that it’s nice to have crisps that complement the flavour of your drink. The MCs should be the market for these but we’re uncomfortable with them and unconvinced. We don’t want our crisps to taste of stout – and the jury is out on whether they actually do anyway. Isn’t the Guinness experience a combination of taste and texture? Could anyone really accurately describe what its flavour is? See, it raises more questions than it answers.

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