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The Book

Out now at Amazon | Waterstones

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Chattering Class

This week's fiddle-faddle

Babybel

Must be MC; they have a waxed jacket, says @heidistephens

Mini M&S 99p cheeses

Compelling

Personalised gifts

Always luggage, never towels. Distinction c/o @ohchrisburton

Cheese toasties

Need a more grown-up name, says @Gary_Bainbridge

America's "grilled cheese"

Not good enough. Implies there's no bread involved

Croque Anglaise

Possible winner from @Robins_Books

Supermarket pasta salads

Always, always rubbish

Andrex's "rollaphobia" campaign

No, we do NOT leave loads of rolls around the house!

Gladioli

Grand and colourful; very MC

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    « CHATTERING CLASS: THIS WEEK'S WORRISOME WHATNOTS | Main | "It's Bob, from Big Spaceship": The Wonderful World of Creative Company Names »
    Thursday
    Jan312013

    CLASS PHWOAR: CRAISINS  

    Word is only just spreading about Craisins – that is, Ocean Spray Dried Cranberries. Other brands are available, but you’re not allowed to call those craisins. It’s a trademark of Ocean Spray, and highly exclusive. Which of course means the middle classes are all over them, adding them to kids’ lunchboxes (so much more original than boxes of Sun-Maid raisins), tossing them into salads, and nibbling on them in the office.

    The best thing about them is that pouches of Craisins are pleasingly hard to get hold of at the moment. Not all the main supermarkets have cottoned on. Instead they pop up in pound shops, in amongst non-mainstream sweets and tins of biscuits. It won’t be this way for long – they’ll find their way into the standard dried fruit and nuts aisle soon enough. But these lovely soft dried cranberries, nicer and less worthy than raisins, have a little time left as the exclusive fruit snack of the moment.

    Reader Comments (3)

    Pouches? Was it not agreed that the word is off-limits?

    January 31, 2013 | Unregistered CommenterJim TO

    Pouches? Was it not agreed that the word is off-limits?

    January 31, 2013 | Unregistered CommenterJim TO

    Craisins are SO over. Keep up, chaps and chapesses. Besides, they have lots of added sugar. Fairtrade dried mango and pineapple slices are the way forward, even in our local Poundland.

    January 31, 2013 | Unregistered CommenterAM

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