Word is only just spreading about Craisins – that is, Ocean Spray Dried Cranberries. Other brands are available, but you’re not allowed to call those craisins. It’s a trademark of Ocean Spray, and highly exclusive. Which of course means the middle classes are all over them, adding them to kids’ lunchboxes (so much more original than boxes of Sun-Maid raisins), tossing them into salads, and nibbling on them in the office.
The best thing about them is that pouches of Craisins are pleasingly hard to get hold of at the moment. Not all the main supermarkets have cottoned on. Instead they pop up in pound shops, in amongst non-mainstream sweets and tins of biscuits. It won’t be this way for long – they’ll find their way into the standard dried fruit and nuts aisle soon enough. But these lovely soft dried cranberries, nicer and less worthy than raisins, have a little time left as the exclusive fruit snack of the moment.