The Friday question: if YOU were suddenly given one or two hours completely to yourself, what would you really do?
The two current ads for Co-operative Supermarkets are among my least favourites at the moment, and I think I know why this is. You can tell they’re supposed to be based on a universal truth, i.e. most people would rather use the time spent shopping to do pleasurable things, e.g. holding hands on a beach in the rain, eating lots of ice cream, staying in bed and ‘well, you know’. But this is only half right. It’s true that we’d all love a spare hour to do what we like in, but it’s an advertising fantasy that anyone over the age of 21 would use this to have a shag or eat ice cream. For a start I imagine that a lot of people would really like a quiet hour on their own, and even more would really like the opportunity to catch up with practical stuff – ah, lovely, a chance to pay the bills and clear that pile of crap off the sideboard.
Am I alone in this? I’d like to ask, if YOU were suddenly given one or two hours completely to yourself, or to you and your partner, what would you do? Really? My personal top five is below.
1 Look at electrical equipment on internet.
2 Make a new playlist on itunes.
3 Watch last episode of South Riding you recorded but have never had chance to watch.
4 Eat the nice chocolate (or something else) that you got as a present for your birthday without having to share it with kids who’ll wolf it down without tasting it.
5 Sew the button back on your favourite top that you haven’t worn for 2 months because you never even have time to sew a button on.