A few clicks around the labyrinth of LinkedIn, and you soon start spotting certain types of profile picture. It’s clear that just a basic mugshot and cheesy grin won’t cut it any more – certainly not for creative types who need that extra aesthetic cachet. So all kinds of different portrait codes and conventions are emerging. And each has its own spin on what makes its subjects special.
If you want to add a bit more creative flair to your LinkedIn page, one of these options could be just what you’re looking for.
Pensive and Instagrammed
There’s nothing like a wash of sunlight over a pensive face to provide instant poetry and arty allure. Ideal for those working in creative occupations who want to present themselves as constantly dreaming, envisioning and imagineering.
If you’ve given a TED speech, great – you’ve got instant access to that sought-after dark background and podium. But if you haven’t, you can always construct one at home using a dark cloth and your bedside anglepoise for dramatic lighting. Or just present yourself in the full flow of an inspirational performance.
Bubbling over with joy
Some LinkedIn profile pictures present their subjects beaming or even having a good old belly laugh. A great option for Can-Dos who wants to show that ‘work is play’ and that they’re irrepressible wellsprings of positive energy.
Out of the office
Many people – especially creative and visionary types – don’t want to show themselves as slaves to the office or even their desk. Instead, they’re always out and about, investigating the psychogeography of lived space. In their lunch hour.
Get a professional photographer to do a model-type shot – and no-one will care what your job is. Ideal expressions here including pouting, sulking and enigmatic Mona Lisa smiles. Never face the camera directly or grin. You’re far too gorgeous for all that people-pleasing stuff.
Creatives have to show they’re not just boring corporate animals. But they don’t want to go too crazy either. A bit of gravitas is a must, after all. So the black-and-white serious shot offers a great compromise. Black-and-white says arty and creative – but also serious and respectable. That seriousness gives you a little extra creative latitude: why not push the boat out and go for an off-centre, cropped or over-exposed shot?