Being several months pregnant I recently took some (slightly) poncey lemongrass or lavender type bottles of soft drink (which was outrageously expensive – probably more than a decent bottle of wine) to a dinner party. And, shock horror, a bottle of Orangina. Everyone lapped up the Orangina & we had lots of nostalgic convos about our love for it (maybe it was because we are all Brits living in the US and the displacement heightens these things) but no-one touched the posh one at all, in fact they all sneered at it.
I’m not saying we should all start pitching up to parties with bottles of Iron Brew and Pickled Onion Space Raiders, but I think there’s something interesting in those brands that sit somewhere in the middle of posh vs chavvy. So in case you’re interested, next time around I’m planning to re-launch McCoy’s crisps & Rich Tea biscuits, all washed down with lashings of Old Jamaica Ginger Beer.